We Know What We’re DŌing

DŌ began during a girls’ weekend in Philadelphia, when a craving for cookie dough sparked a simple question: why wasn’t there dough made just for eating? From that moment, DŌ was born. Growing up in St. Louis, Kristen learned early that food is about creativity and connection, spending hours in the kitchen with her mom, a cookbook author and instructor. After moving to New York City, baking became both therapy and a creative outlet. In her tiny Manhattan kitchen, she refined recipes centered on the pure, nostalgic joy of cookie dough — transforming a passion project into a national brand.

Meet Kristen

Kristen Tomlan is the founder of DŌ, Cookie Dough Confections, the world’s first edible cookie dough brand. What began in her New York City apartment in 2014 as an e-commerce experiment quickly became a viral sensation, redefining indulgence and capturing a global audience — including celebrities such as Chrissy Teigen, Reese Witherspoon, and Kim Kardashian. DŌ grew into a national brand spanning e-commerce, experiential retail, wholesale partnerships, catering and corporate gifting, classes, shelf-stable products, and Kristen’s cookbook, Hello, Cookie Dough. The brand has been featured on the Today Show, Good Morning America, and Watch What Happens Live, and in publications including The New York Times, People, and O Magazine’s Oprah’s Favorite Things. In January 2023, DŌ was acquired by Neil Hershman, CEO of 16 Handles, marking a new chapter of expansion. Kristen has since shifted her focus to new ventures, philanthropy, and family life. She lives in Brooklyn with her husband and two children and remains driven by a passion for creativity, innovation, and building meaningful businesses.

Bake It

Spoon It

Share It

Eat It

Bake It

Spoon It

Share It

Eat It

DŌ-ing It Right:

For me, the best part of making cookies is, and always has been, the pure, dough-ey goodness of the unbaked cookie. There is something undeniable about the smooth, sugary, deliciousness that comes right from the mixing bowl. When I moved to New York City following design school, my passion for baking was as present as ever. Despite my tiny Manhattan kitchen, baking became a therapy of sorts. It was an escape from my busy schedule as a designer at a brand consultant firm and an outlet from the constant drum of the busy city. It nostalgically brings me back to my roots and grounds me when I need it most. I love the process of trying new flavors and recipes — the journey of taking raw ingredients and transforming them into a delicious creation that can be shared. I find joy being in the kitchen and baking treats to share with the people in my life. From my kitchen to yours, enjoy the joy of sharing DŌ with your loved ones.

The DŌ Journey

2014 — Kristen launches DŌ as an online business.

2015 — National press from Glamour and Refinery29 fuels rapid growth and a move into a dedicated Midtown kitchen.

2017 — The Greenwich Village flagship opens, drawing hours-long lines and national attention.

2018/2019 — The brand expands across retail, ecommerce, wholesale, partnerships, catering, and events. Kristen publishes her cookbook, Hello, Cookie Dough: 110 Doughlicious Recipes to Eat, Bake, and Share.

2020 — During the pandemic, focus shifts to ecommerce and nationwide shipping.

2023 — DŌ is acquired by 16 Handles CEO Neil Hershman, marking the next chapter of growth and expansion.

Today — DŌ continues to delight customers nationwide and is available in 16 Handles locations across the country, carrying forward the same joy and dough-ey goodness that started it all.